UTM builder

This tool allows you to easily add campaign parameters to URLs so you can measure custom campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

The full website URL (e.g. https://www.example.com) The ads campaign id. The referrer (e.g. google, newsletter) Marketing medium (e.g. cpc, banner, email) Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required. Identify the paid keywords Use to differentiate ads
Copy

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter Required Example Description

Campaign ID

utm_id

No

sg123

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source

utm_source

Yes

facebook

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium

utm_medium

Yes

cpc

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name

utm_campaign

No

super_sale

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term

utm_term

No

honey+rose

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content

utm_content

No

logolink

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
campaign-url-breakdown

Frequently asked questions

The UTM builder is a tool that helps you create custom URLs for your marketing campaigns. These URLs contain special parameters that allow you to track and analyze the performance of your campaigns in Google Analytics or other tracking platforms.

Using it helps track the effectiveness of marketing campaigns, providing insights into user interactions, channel performance, and conversion rates for informed decision-making.

By adding parameters to regular URLs, it captures specific campaign details, enabling tracking and analysis of user journeys in analytics platforms.

It allows tracking of traffic sources, mediums, campaign names, and additional details, providing valuable insights for optimizing marketing strategies.

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